The World’s 50 Best Hotels x Gleneagles
The Art of Hospitality
The brief,
THE EVENTS,
THE POSITIONING.
Creating the Launch Film for the World’s 50 Best Hotels
To mark the launch of The World’s 50 Best Hotels and honour Gleneagles as the inaugural recipient of the Art of Hospitality Award, the task was to create a hero film that brought the essence of the hotel’s legendary service to life. The objective was to highlight the people, spirit, and storytelling behind Gleneagles’ hospitality excellence, setting the tone for the award’s future and offering a compelling, cinematic introduction to its first winner.
POSITIONING MALEVICH AS A DISTINCTIVE DINING AND EVENT DESTINATION
Malevich Restaurant needed to be positioned as more than a dining venue. The goal was to develop it as a destination for curated events, private gatherings, and memorable hospitality experiences that reflected the restaurant’s identity and atmosphere. Through event management, partnership coordination, guest experience planning, and strategic communication, the restaurant gained stronger visibility and a clearer place in the market as a distinctive address for dining, connection, and cultural moments.
The brief,
the what,
the why.
OUR RESPONSE
A Creative Direction Rooted in Emotion and Atmosphere
We developed and pitched three distinct creative concepts to capture the essence of Gleneagles, including a ‘Day in the Life’ narrative, an emotionally driven ‘That Feeling When’ journey, and a dynamic, personality-led ‘73 Questions’ staff spotlight. The final direction combined immersive storytelling with rich, atmospheric visuals to reflect the warmth and precision of Gleneagles’ guest experience. Shot on location with a cinematic lens, the film placed the people at the heart of the story, capturing authentic moments that illustrated why Gleneagles was truly deserving of the accolade.
Positioning Strengthened
Curated private gatherings, activations, and dining moments that reflected the restaurant’s atmosphere and concept
Positioned Malevich as a destination for dining, connection, celebrations, and cultural moments
the results
the results
Discover how we’ve partnered with some of the world’s most iconic hospitality brands to elevate their digital presence — through tailored strategy, compelling storytelling, and high-impact content that captures attention and drives results across every touchpoint.
Explore More of our Work